My name is Tiffany and I am a Graphic and Web Designer originally from the D.C. Metropolitan area. During my career, I have experimented with several forms of digital media which includes web design/development, print and televised media.
My design process involves minimizing the cognitive load. Cognitive load refers to the total amount of mental effort being used in the working memory. Cognitive load theory was developed out of the study of problem solving by John Sweller in the late 1980s. Just like computers, human brains have a limited amount of processing power. When the amount of information coming in exceeds our ability to handle it, our performance suffers. We may take longer to understand information, miss important details, or even get overwhelmed and abandon the task. It is important to minimize cognitive load because user attention is a precious resource, and should be allocated accordingly. Having a complicated design, loses the attention of a potential client/ customer, therefore a business owner/organization loses the business.
I chose to be a Graphic and Web Designer because I wanted the opportunity to influence the world with my artwork. I chose to put my focus on business relations because art and business are so closely related. The business world uses artwork to attract prospective customers. Focusing my artwork on the business world allows me to influence a broader audience. I enjoy using digital tools because it allows me to explore a constantly developing medium. My design decisions are based on strategic and organized planning. I use wire framing as my first step because it allows my design to be laid out thoughtfully before being placed on screen. I explore themes associated with typography because it is a theme that provides many possibilities. I have created several works using only typography as if it were paint on a canvas. I experiment with very limited color schemes and I enjoy experimenting with negative space, trying to find all possibilities and execute them into a great piece.