My name is Tiffany and I am a Graphic and Web Designer originally from the D.C. Metropolitan area. Download my resume here.
I work remotely from my home office and have done so for over 4 years. I have clients from the United States as well as internationally from fitness and health firms, to employment recruitment offices.
I have 12+ years experience in the design industry. My start was in a city government office in Maryland. I designed for their public events and government office buildings. Later, I started designing for school administrations and began experimenting in animation and motion graphics. I left the corporate office world in 2011 because my husband furthered his education in different states. Pursuing the dream of being a freelancer, I began designing products online for homes and offices and designed for businesses and organizations. With the flexibility of being a freelancer, I can be there for my family as needed while maintaining my strong work ethic; I pride myself in meeting deadlines and providing the best quality design to my clients.
I am looking for businesses that need marketing created at an affordable price. I am a creative person that enjoys making beautiful pieces, professional pieces, and customer building pieces. I enjoy the process of branding and setting clients apart from the rest. I look past the job at hand to foresee usage, reuse, issues, layout proportions for effectiveness, clarity, reach and achieving the client’s vision.
Your marketing is an investment and should be a well-constructed part of your business. Your company’s success goes hand-in-hand with my success. My services are an extension of your company, but without the typical employee costs. I am strictly a contract employee. I provide know how, computer and the software along with the ability to be completely mobile. I can, and have, worked from just about everywhere and am there for my clients 100%.
My design process involves minimizing the cognitive load. Cognitive load refers to the total amount of mental effort being used in the working memory. Cognitive load theory was developed out of the study of problem solving by John Sweller in the late 1980s. Just like computers, human brains have a limited amount of processing power. When the amount of information coming in exceeds our ability to handle it, our performance suffers. We may take longer to understand information, miss important details, or even get overwhelmed and abandon the task. It is important to minimize cognitive load because user attention is a precious resource, and should be allocated accordingly. Having a complicated design, loses the attention of a potential client/ customer, therefore a business owner/organization loses the business.
I chose to be a Graphic and Web Designer because I wanted the opportunity to influence the world with my artwork. I chose to put my focus on business relations because art and business are so closely related. The business world uses artwork to attract prospective customers. Focusing my artwork on the business world allows me to influence a broader audience. I enjoy using digital tools because it allows me to explore a constantly developing medium. My design decisions are based on strategic and organized planning. I use wire framing as my first step because it allows my design to be laid out thoughtfully before being placed on screen. I explore themes associated with typography because it is a theme that provides many possibilities. I have created several works using only typography as if it were paint on a canvas. I experiment with very limited color schemes and I enjoy experimenting with negative space, trying to find all possibilities and execute them into a great piece.